Overconsumption Illustrated

Its hard to even imagine a stack of 15 million sheets of office paper but artist Chris Jordan has created graphic images that can help.

A sampling of the current work, described as an American self-portrait, is available online, and dramatically illustrates the voracious consumption of American society.

In the artists' own words,

This new series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 426,000 cell phones retired every day. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs.

Its definitely worth a look, and will make you think twice about printing that next email.

Move Over Office Depot, Now There's Something Greener

We all know by now that green is the new black. Not only is it Hollywood-chic, it also seems to be becoming incredibly profitable for many companies to go green or at least appear to go green.

Of course Earth Day season is upon us and every company under the sun is scrambling for positive PR by doing everything from sponsoring local Earth Day events to running special sales or in the case of Office Depot (NYSE: ODP) launching a green portal and providing 10 tips on going green.

The tips varied from buying "greener" products to recycling to buying your very own renewable energy credits. You can check out the whole list here.

Tips are nice, but we all know action speaks louder than words, and so it was refreshing to read a story in Sunday's San Jose Mercury News that highlighted Green Earth Office Supply in San Jose, CA that not only talks the talk, but walks the walk selling all things green from clipboards made of reclaimed materials like Silicon Valley's old circuit boards to 100% recycled paper to compostable silverware. As I said before, action speaks louder than words, so I'll shut up and you can click here to read the story.

Happy Earth Day!

Survey Says....Recycled Paper!

Business take notice: A survey released this week by Cone, Inc. reveals that Americans report increased environmental consciousness and an expectation that companies will take action.

The 2007 Cone Consumer Environmental Survey released today finds one-third of Americans (32%) report heightened interest in the environment compared to a year ago. In addition, they are overwhelmingly looking to companies to act: 93% of Americans believe companies have a responsibility to help preserve the environment.

What does this mean specifically for paper companies and high profile paper users? Some of the surveys other findings are directly relevant. Among specific company actions identified was designing products/packaging with more environmentally-friendly contents and minimal packaging - expected by 69% of the public, second only to reducing pollution.

Among those Americans who report buying environmentally-friendly products, at the top of the list of what they buy are products with recycled content - at 62%.

The bottom line? The vast majority of Americans (91%) say they have a more positive image of a company when it is environmentally responsible. On the flip side, almost as many (85%) indicated they would consider switching to another company's products or services because of a company's negative corporate responsibility practices.

A Spring Crop of "Green" Glossy Mags

Its been amazing to witness the flood of media on environmental issues pouring through the airwaves, print media and cyberspace in the last year or so. For those pioneers that marched on the first Earth Day, it must feel satisfying, and long overdue.

As vigilant advocates for sustainability and savvy consumers, how do we sift through all the eco-pop culture for the real stuff. And how can we know if those who are selling us this news and information are doing the right thing themselves.

Take magazines for example. You may have witnessed the abundance of "Green" issues of your favorite magazines available on the shelves at the check-out line this month, such as Vanity Fair's 2nd annual. Personally, I think this represents a good step forward.

But one can't help but ask, "isn't all that paper contributing to climate change and loss of our forests?" Well, actually, yes, it is.

"Surely, they are printed on recycled paper though, right?" Well, actually, probably not. According to Co-op America's Magazine PAPER Project, out of 18,000 mags in circulation, only about 100 use any amount of recycled fiber. Wow.

In the midst of this media flood of eco-information, outlets that want to set themselves apart in the market as authoritative voices would be well served to themselves embrace the readily available environmental alternatives that they encourage their readers to take on, in particular, printing on post-consumer recycled paper. The benefits would be tremendous. They can find out how its "Different, Not Difficult," by reading a smart little publication found here.

A Bite of Wisdom on Eco-Friendly Office Paper

The ever witty, wise and easily digestable Ideal Bite is running an "Eco-Friendly Office Week." Today's "Daily Bite" is called "Looking Good on Paper."

Some suggestions were lovingly added to the blog comments on behalf of the Paper Planet that you might want to check out as well.

Specifically, we would really love to see PrintingForLess.com, recommended in the tip, do a little better job offering its customers recycled paper. Their green built offices and other actions demonstrate their awareness of the environmental imperative, which should lead to changes in their business practicies regarding paper. Currently, the word recycled can not be found on their website, and recycled paper is not listed as one of their paper offerings. They have assurred me that a customer can abort the online ordering process and call and special request recycled paper, which is nice. But common sense dictates this is less than "ideal."

Martha Stewart Knows: Junk Mail's A No-No

Reducing junk mail isn't just good for the earth, now it's stylish, too! This Monday, the Center for a New American Dream's Do Not Junk campaign will be featured on the Martha Stewart Show, including an overview of resources to help individuals remove themselves from unwanted direct mail lists. You can find out what time the show airs in your town here.

Its Friday the 13th, Let's Debunk Recycled Paper Myths

This quick news clip featuring Conservatree's Susan Kinsella, a founder of the Environmental Paper Network, dispels some of the pervasive myths around recycled paper. Share it with 10 people you know who buy paper, before the day is over, and you will receive good luck on this Friday the 13th!

Dell Does Paper Use Efficiency

Dell announced today it will reduce paper usage by offering shareholders a new way to enroll in electronic delivery of the company's annual 10-K report, proxy statement and other financial materials. The company also announced plans to avoid the use of nearly 255,000 pounds of paper by replacing the printed Year in Review with an interactive online resource center.

Dell shareholders can enroll in free electronic delivery of financial materials by visiting the Investor Relations section of the company's Web site. Under the expanded program, shareholders will have access to Web-based reports, executive messages and can receive timely information on Dell's global business. The company estimates total potential savings of 678,000 pounds of paper, or the equivalent of more than 7,000 trees if 100 percent of its shareholders participate.

China Drives the Illegal Logging Train

Check out this article from today's Washington Post that exposes China's rampant expansion into the world of illegal logging. This damaging expose will certainly send chills up and down your spine.

In 1998, when devestating floods killed 3,600 people in China's Yangtze River Valley, the government launched a massive reforestation program to help turn the tide for the nation's environment. Unfortunately, as logging production decreased in China, Western appetite for cheap wood products did not, leading to China's increased importing of wood from some of the world's hotspots of illegal logging, including Indonesia, Burma and more. And unfortunately, some of the West's greenest companies are scooping it up, with little or no knowledge of its origins.

Read the full story here.

Eco-Hunks: Gerard Gleason and Leonardo DiCaprio

Two men we can all admire are on a mission to help us understand our paper choices and what we can do to take action.

First, the dashing Gerard Gleason, longtime leading expert in the field and the go-to guy for companies needing advice on how to score environmentally friendly paper in clutch situations, has launched his own blog this week. Don't miss it. Paper Thought, will offer expert advice on environmental paper issues, a nice complement to the Paper Planet's content. In Gerard's own words,

"Expect the blog to be full tilt, informative and dripping with sarcasm. A cross between "Ask Andy" and a scolding "Ms. Manners". But no "eco-groovy-tidbit-niche stuff" here...this is going to be about what needs to be done to make environmental paper a reality."

And for all the Leonardo DiCaprio fans wanting something with an equally noble message but a little more fluff, we thought we'd share this clip from Ecorazzi.Com, a blog about celebrity environmental gossip. This short video encourages viewers to "Be Green Like Leo" and includes tips on stopping your unwanted junk mail and encouragement to buy post-consumer recycled products.

Video: Green Awakening in the Paper Industry

This week, the NBC local news affiliate in Washington DC did a short segment in its "Going Green" series on the subject of paper. Watch it online here. Its a very good piece tracking the urgent need for conscisouness in the United States about paper choices. "We use 100 million tons of paper a year." "1/4 of all trees cut in the country go to paper."

It also highlights that today, there are many companies offering beautiful office paper to meet all your needs made from recycled pulp, FSC certified sources, and some even using wind energy in their manufacturing.

Once this video inspires you to get your office to make the switch, you can look for office paper choices at this great website, brought to you by Conservatree.

US Edition of Harry Potter Goes Forest Friendly

Millions in the US are anticipating curling up in bed with Harry Potter for his 7th, and final adventure this summer. They can now do so knowing that Harry is, as the forest protection organization Markets Initiative would say, "good between the covers".

You might remember the controversy in 2005, when conservation groups such as Greenpeace were encouraging environmentally minded fans of Harry Potter to buy the Canadian edition published by Raincoast Books. It was printed on Ancient Forest Friendly paper, at the request of author J.K. Rowling. United States publishers stubbornly refused.

However, today, history was made, and Scholastic Inc., the US publisher, did the right thing.

Scholastic announced today that all 12 million copies of the U.S. edition of Harry Potter and the Deathly Hallows will be printed on paper that contains a minimum of 30% post-consumer waste (pcw) fiber. Moreover, 65% of the 16,700 tons of paper used in the U.S. first printing will be certified by the Forest Stewardship Council (FSC), the global standard-setter for responsible forest management. This historic commitment is the largest purchase of FSC certified paper to be used in the printing of a single book title.

Lisa Holton, president of Scholastic Trade Publishing and Book Fairs, said, "As a company with an ongoing commitment to protecting the environment for this generation and generations to come, we believe producing this book and our future reprints of Harry Potter books with a minimum of 30% pcw recycled paper is an important publishing decision."

The seventh and final book in J.K. Rowling's series will be released at 12:01 a.m. on July 21, 2007.

Greening of the Graphic Arts

There's few, if any, fields that require high standards of beautiful paper for their success than the field of graphic arts. So if they are "hot" for the eco-friendly paper available today, then the myth of inferior quality is officially (and finally) dead.

The cover story in the March issue of Graphic Arts Monthly, entitled, "How Print Got Green" is an interesting piece by senior editor Lisa Cross, who details the growing movement for eco-friendly practices in the graphic arts field, particularly, more environmentally responsible paper use. She says,

"Use of paper that supports sustainable forestry is the hot "eco" practice. Customers' requests for such substrates has prompted many printing companies to invest in detailed accreditation processes to certify that paper products used support the environment."

The article also provides a useful list of printers that have attained Forest Stewardship Council certification.

Aspen Kicks Kleenex Off the Mountain

In a letter released March 7, Aspen Skiing Company, host to the World Cup ski circuit, notified paper giant Kimberly-Clark (NYSE:KMB) that it has removed the company’s tissue products from all Aspen ski mountains, hotels, restaurants. The company also removed all references to the “Kleenex Corner” ski run on Aspen Mountain which has been in place for over 40 years. The decision comes following discussions between the ski resort company and Greenpeace about Kimberly-Clark, manufacturer of Kleenex branded products, and their refusal to end pulp purchases from destructive logging operations in Canada’s Boreal Forest.

For background visit www.kleercut.net.

Is Oprah a forest destroyer?

Check out this great piece published by Marc Gunther, a Fortune Magazine writer and CNN Money contributor, on his blog that looks into Hearst Magazines and Oprah Winfrey's O Magazine's paper supply. The piece can be read here.

This is the same author we featured earlier on Paper Planet for his excellent piece entitled, "Don't Judge a Magazine by it's Cover."


Marc does a great job trying to uncover the source of Hearst's paper supply and exposes a lack of willingness from the big publishing house to reveal any meaningful information. Meanwhile, Oprah's people pass the buck as well.

Maybe this is just the impetus they need to make good on their Earth Day commitment and we will see changes soon.

Happy reading and don't forget to recycle those magazines and demand their publishers use more recycled fiber while you are at it.