Tuesday, September 25, 2007

Sears Hears It From ForestEthics

Today ForestEthics, architects of the successful Victoria's Dirty Secret campaign, announced the next target in its quest to hold catalog companies accountable for their role in destruction of Canada's Boreal Forest.

Activists put the Board of Directors of Sears Holding Corporation on notice today with in-person visits announcing the launch of a new campaign challenging Sears/Land's End to clean up its catalog practices.

Sears/Land's End introduced the first ever catalog dating back to the company's beginnings in the 1880s. Today, it is the largest catalog company without responsible paper standards, mailing out more than 425 million catalogs a year that contain almost no recycled content, and using paper sourced from vital ecosystems and endangered forests, including Canada's Boreal Forest.

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