Friday, March 28, 2008

The Preempted Campaign?

Did Canadian Tire preempt a campaign against them by Greenpeace, or was this just a coincidence? On the day that Greenpeace made an attempt to hang a banner naming Canadian Tire and several other companies sourcing paper from the boreal forests of Canada's great northern wilderness in Toronto, Canadian Tire announced that it is no longer going to publish its paper catalogue. It will sell its wares online henceforth.

Well, I doubt the direct connection, but it is good news for the boreal forest. Let's hope many more companies will follow in their footsteps.

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