Shrink draws fire from the usual suspects

The Environmental Paper Network's new web site Shrink was criticized by... the paper industry. Not a big surprise: the goal of the web site is to reduce paper consumption in industrialized countries where paper consumption is out of control.

Here's a quote from the Confederation of European Paper Industries (CEPI):

Teresa Presas, CEPI managing director, said: “We cannot accept that these NGOs attributed to the European paper industry issues, such as tropical deforestation and CO2 emissions...

Currently, paper consumers in Europe and North America ARE buying paper and pulp to make into paper that comes from tropical deforestation. I would encourage CEPI to research what is happening in Indonesia where large areas of tropical forest are being destroyed for trees plantations for paper. As for the CO2 emissions, there may bot be another industry with emissions as large as the paper industry. The EPN will be detailing these issues over time. Stay tuned.