As Dogwood Alliance continues to educate consumers and companies about the impacts of irresponsible packaging, particularly on the forests of the Southern United States, there are good indications the industry is taking notice and starting to move. An article today on the GreenerDesign blog talks about what's happening. Here's a quote from an executive at Warner Music Group:
“Environmentally responsible behavior is good for corporate America,” said John Esposito, president and CEO of WEA Corp., Warner Music Group’s U.S. sales and retail marketing company. “It’s smart ecology and smart economics. For Warner Music Group, it has proven to lower the cost of paper procurement and waste as well as strengthening employee morale because they feel a part of this larger effort.”A lot of companies are seeing how reducing paper use, increasing recovery, and paying better attention to what's in their paper they purchase can give them real savings and strengthen their brand. For tips on reducing paper use to save money, click here.