Publishers Warned of Future Consumer Revolt Against Paper

Video: Publishers Warned of Future Consumer Revolt Against Paper Video

NEW YORK (AdAge.com) -- On top of all its other current woes, the U.S. magazine business needs to be worried about a consumer backlash against paper-based publishing products. That was the message delivered to the recent American Magazine Conference by Canadian Forest Products Association president Avrim Lazar. He predicted that environmentally-minded Americans will increasingly focus on the connection between the paper-making industry and the problem of global climate change.