Santa Knows Which Catalog Senders are Naughty or Nice

International environmental group ForestEthics today released its 3rd annual ‘Naughty and Nice’ scorecard ranking the catalog industry—and for the first time, financial junk mailers—on the eco-friendliness of their paper.

Download the two-page ‘Naughty and Nice’ scorecard here.

Receiving holiday-themed scores of Naughty, Nice, or Checking Twice, 21 companies were evaluated according to four criteria: whether or not Endangered Forests are cut to produce the company’s catalogs; whether the company uses Forest Stewardship Council (FSC) certified paper; the amount of post-consumer recycled content in the company’s direct mailings; and the company’s efforts to reduce overall paper consumption.

The report comes on the heels of an article in Time magazine on rising consumer revolt against junk mail, which features ForestEthics and CatalogChoice.org.