Tuesday, March 31, 2009

“What Makes Better Paper Better?” Webinar

If you are interested in learning more about the tools available at WhatsInYourPaper.com, including the new Paper Steps guidance to the hierachy of environmental papers, check out this free webinar opportunity with Green America.

This month's Better Paper Project Webinar builds on January's event, "Building Blocks for Wise Environmental Publishing,” with a discussion explaining the key components of the environmental papers for magazine publishers. The Environmental Paper Network (EPN) will be co-hosting this Webinar, explaining what makes better paper better and how to use the EPN’s Paper Steps from the What’s In Your Paper Web site.

What Makes Better Paper Better is Thursday April 2, 2009 at 2:00 PM Eastern.

Register for the Webinar at: https://cc.readytalk.com/r/n0qqv77x9q5x

Joshua Martin, director of the EPN will explain how their new What’s In Your Paper Website provides clear “Paper Steps” for paper users, and Frank Locantore, director of the Green America Better Paper Project will focus on the action steps that magazine publishers can take to begin using “better paper.” Question and answer period to follow presentation.

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The Green America Better Paper Project is a non profit based in Washington DC that provides free assistance to magazines looking to do better by the environment. Since 2001, the Green America Better Paper Project (formerly Co-op America’s Magazine PAPER Project) has helped over 100 magazine begin or continue using environmentally responsible paper by working with magazine staff and promoting leaders through national bookstore chains like Barnes and Noble and with programs like the Aveda Environmental Awards and SustainPrint.com Environmental Leadership Awards.

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