Thursday, April 23, 2009

Amazon and Universal News Showcase Recycled Mags

Amazon and Universal News will run ongoing online promotions highlighting magazines that use recycled paper, under a major push by Green America’s Better Paper Project and Next Steps Marketing.

The “Better Paper for People and Planet” promotion will feature a diverse range of magazines that print on post-consumer recycled paper. Both Amazon and Universal News have extended premium placement and unique pages on their sites to highlight and promote these magazines, in conjunction with Earth Day.

Twenty eight magazines that use recycled paper – including, Shape, Mother Jones, ReadyMade, Body + Soul, Nickelodeon, Make, Natural Home and Everyday with Rachel Ray – now are also featured on a special “Recycled Paper Magazines” section on Amazon. In addition, Amazon asks their consumers to make their “commitment to the Earth a year-round affair, and support magazines printed on recycled paper”. Check out Amazon's new page dedicated to recycled paper magazines.

Twenty-six titles are featured on, a site owned by Universal News in New York City, dedicated to selling online single copy sales. Moving forward Universal News will host an ongoing green page to help build awareness and sale of these magazines.

“This step by the biggest online retailer is a crucial component of rewarding those magazines that are taking very real steps to reduce climate change and deforestation by using recycled paper,” says Frank Locantore, Director of the Better Paper Project of Green America.

In addition, to these online retailers Barnes and Noble, Hastings Books and Music and Universal News continue to demonstrate their leadership with in-store promotions that highlight members of the Better Paper Project. These retailers are running special in-store promotions in April, in conjunction with Earth Day to celebrate these magazines.

For a more comprehensive list of magazines using recycled paper and sustainable production processes, visit Green America’s Better Paper Project website.

The Better Paper Project and Next Steps Marketing are working to expand this promotion to other online and retailer properties in order to recognize and promote the achievements of magazines committed to environmental leadership.

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