Wednesday, July 20, 2011

Are you STILL getting mixed messages about recycled paper?

In a recent blog post, Jeff Mendelsohn of New Leaf Paper provides a deeper look at the often confusing carbon footprinting of recycled versus virgin paper and explains what's necessary for collaboration toward true sustainability.


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Mirror, mirror on the wall, who is the greenest paper company of all?
Virgin paper manufacturers confuse paper buyers with misleading comparisons of the environmental impacts of virgin paper vs. recycled paper.
Over the last six months, some of the largest virgin fine paper manufacturers in North America have launched major marketing initiatives holding themselves up as environmental leaders. They support these claims by postulating that virgin paper manufacturing generates the same or less greenhouse gas emissions than recycled fine paper. They continue with broad statements suggesting high recycled content is not appropriate for fine printing and writing papers.
How do they arrive at this conclusion? By looking in the mirror. Two large virgin coated paper companies ... read on

1 comment:

danielhirsch said...

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