The Toilets of Turin

Activists from Greenpeace today confronted Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company “Stop Flushing Ancient Forests Down the Toilet.” While 2 activists suspended a massive banner from the rooftop, 20 others chained themselves to toilet bowls outside the office with trees being ‘flushed down’ them, symbolizing the company’s destruction of Canada’s ancient Boreal forest to make toilet paper and other disposable tissue products.

Greenpeace is campaigning to get Kimberly-Clark, the world’s largest manufacturer of tissue products, to end its destruction of the Boreal Forest. Kimberly-Clark produces some of Canada and Europe’s most well known brands of tissue and toilet papers such as Kleenex, Andrex, Scottex, Page and Hackle. Almost one-third of the virgin pulp used to make Kimberly-Clark’s European products and one-fifth of its global pulp is from destructive logging operations in Canadian forests, including the Boreal forest.