Monday, November 27, 2006

Williams-Sonoma Cooks Up Leading Paper Policy

Williams-Sonoma, Inc. announced it will begin sourcing, effective immediately, virtually all of the paper used in the company's seven catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, PBteen, west elm and Williams-Sonoma Home) from sources certified by FSC (Forest Stewardship Council). FSC certification ensures, through independent third-party audits, that Williams-Sonoma, Inc.'s catalog paper comes from well-managed forests that adhere to strict environmental and socioeconomic standards. Williams-Sonoma, Inc. will begin to display the FSC Mixed Sources label on its catalogs in early 2007.

"Today's announcement takes Williams-Sonoma, Inc.'s existing environmental commitment a step further by becoming the first major catalog company to print all of its catalogs on Forest Stewardship Council certified sustainable paper," said Todd Paglia, Executive Director of ForestEthics. "Williams-Sonoma, Inc. has assumed an environmental leadership position in the catalog industry."

Further information about Williams-Sonoma, Inc.'s Environmental Catalog Paper Procurement Policy can be found at

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