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Finally, We Have Catalog Choice
Catalog Choice is the free service that lets you opt-out of unwanted catalogs.
The buzz is growing, and Catalog Choice has been featured in national media including CNN, watch the clip below.
As of October 31st, the Catalog Choice community is 86,146 persons strong, having opted out of 515,128 catalogs. (if you multiply that by the numerous times a year most catalogs come, that's millions of individual catalogs!)
Per capita paper consumption in the United States exceeds 700 lbs/year, by far the most of any nation. There are 19 BILLION catalogs mailed every year in the US. Projects like Catalog Choice are helping to protect the world's endangered forests and reduce the greenhouse gas emissions of wasteful and unnecessary paper consumption.
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American retailers mailed out about 9.07 billion magazines and periodicals in the 2005 fiscal year, weighing a total of 1.83 megatonnes in weight.
1.83 megatonnes derived from rounding off conversion of 4.025 billion pounds. The source’s metric conversion to 2.0 megatonnes was incorrect.
Over 90% of mail and weight was mailed to destinations within the United States.
- The Potential for Greater Fiber Recovery from Magazines, Catalogs and Direct Mail 2006, by SLS Consulting for Direct Marketing Association, Inc. (0.3 MB)
Exhibit 1
http://envirostats.info/2007/05/18/0016/
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