Nearly 400 Barnes and Noble (B&N) and Hastings Books and Music stores nationwide will run in-store promotions highlighting magazines that use recycled paper, under a major push by Co-op America’s Magazine PAPER Project and Next Steps Marketing.
The “Green Paper for People and Planet” promotion will occupy prominent fixtures within these stores with special signage to highlight the magazines’ commitment to the environment. Each publication featured in these unique fixtures is an environmental leader in using recycled paper with at least 30 percent post-consumer content.
Six magazines that use recycled paper – Shape, Fast Company, Mother Jones, ReadyMade, Nickelodeon Magazine, and Body + Soul – will be prominently featured during November in 153 Hastings Books and Music stores. To view Hastings locations nationwide, visit http://www.hastingsentertainment.com/catalog/.
Barnes and Noble has committed to offering 10 slots for magazines that use recycled paper at a heavily discounted rate with special signage in their top 240 stores in January. This promotion will roll out more widely in April 2008 in conjunction with Earth Day.