Neenah Paper Breaks Out New Blackberry App

Neenah paper says it is releasing a series of BlackBerry® smartphone applications for its sales team and its customers, touting itself as the first to do so in the industry. The first App, which caught the interest of the Paper Planet, is a mobile version of Neenah's Eco-Calculator, fueled by information from the Paper Calculator developed by EPA and Environmental Defense Fund, which allows users to quickly calculate the benefits of using various amounts of recycled content in their paper purchase. Displayed immediately on the screen, the savings are measured in wood, water, energy, carbon emissions, and solid waste.

Neenah says: "This instant access is an important tool when energy conservation and sustainability are contributing factors in the customer’s decision-making process for today’s paper specification."

In other words, customers today want to know what's in your paper.

Learn more about Neenah's new App here.