Celebs "Play a Part" for Paper

With help from E! Entertainment Television, an extensive Environmental Media Association Public Service Announcement campaign -- tapping some of film and television's favorite celebrities, the "Play A Part" PSA campaign features celebrities challenging viewers to "Play A Part" by adopting simple changes to their daily routine that will positively impact the health of the environment. The PSAs will air throughout the year on E! and THE VINE @ E!
Online.

According to press releases and reports on Ecorazzi.com, participating celebrities include: Ed Begley Jr., Kristin Davis, Daryl Hannah, Anthony Kiedis, Wendie Malick, Nicole Richie, Jeffrey Tambor, Wilmer Valderrama, Constance Zimmer, and many others.

Sample EMA PSA tips: Using a reusable mug when purchasing your coffee for the day will help save 13,000 trees per day. Using a reusable nylon grocery bag will help to save the trees required to produce paper supermarket bags (1 tree for every 700 paper supermarket bags).