Wednesday, June 13, 2007

A Win-Win-Win Paper Proposition for Fortune 500 CEO's

Did you know, that even with a recycling rate above 50%, the U.S. still landfills and incinerates more paper than China even uses as the second largest national consumer? Per capita in the U.S., we use more than 7 times more paper than China. There's a lot of room for improvements in efficiency in paper use, especially in U.S. offices, that can lead to significant cost savings for institutions, not to mention kudos and credit for environmental responsibility.

Enter GreenPrint. This week, GreenPrint Technologies announced an initiative to give away its paper and ink saving software to large organizations in exchange for half of the savings the software creates.

"Because the environmental benefit is so significant, we want to do everything we can to make it as easy as possible for large organizations to use GreenPrint," said GreenPrint CEO Hayden Hamilton. "We also see it as symbolic of GreenPrint's revolutionary proposition – saving money while saving the environment. Has any other company ever offered to pay the Fortune 500 to go green?"

According to studies released by Citigroup and Lexmark, wasted pages account for as much as 25% of all printed material and cost the Fortune 500 over $1 billion a year. Gartner Research estimates 1% to 3% of Fortune 500 revenues are spent on printing costs annually, and those costs are increasing every year. "Each office worker currently uses up to 50 sheets of A4 [printer] paper a day," says Louella Fernandes, Principal Analyst with Quocirca, "and estimates predict office paper consumption increasing by 20% per year on average."

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