Monday, August 27, 2007

Dirty Toilet Paper Down Under

Treehugger has a great, pun-laden post about how Woolworth's, Australia's largest supermarket chain, has been exposed (aka "caught with its pants down") for labelling their self-branded toilet paper as environmentally beneficial without any credible certification to back it up. Turns out that Woolworths Select toilet paper is in fact sourced via Asia Pulp and Paper (APP), one of the world's largest pulp producers, whom the Indonesia's Centre for International Forestry Research recently reported rely on the clearing of natural forests in Sumatra for 60 to 70% of their wood supply, and does not carry any certification from the Forest Stewardship Council.

ABC stories also here and here.

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