Finished Harry Potter, Finally Have Time for Posting Again

Don't worry, no spoilers here. This story is well known by now, Harry Potter 7, The Deathly Hallows, was the "greenest book in history". So the Paper Planet had to get a post up about it...even if it is a little late. Go straight to the source of J.K. Rowling's inspiration, at www.marketsinitiative.org, for the real scoop. Grist does a pretty good job with it too and has links to news articles. Bloggers and reporters, get a press kit here.

It just so happened, that SouthernQ and I were visiting people and forests in Tofino, British Columbia on the day of the big release, and were able to score a couple fresh Ancient Forest Friendly, 100% post-consumer recycled paper Harry Potters, published by Raincoast. They look beautiful, and sport a valuable, and sharp-looking, "Ancient Forest Friendly" logo! It was especially meaningful to purchase them in the town where Markets Initiative, in a teeny office at the end of the earth, first launched the effort to facilitate an environmentally responsible book industry in order to save ancient, old-growth forests.

In Tofino today, the Friends of Clayoquot Sound are doing tremendous work to protect the ancient temperate rainforests (and still in that office mentioned earlier). Visit their website to learn more about their work and the spectacular forests that helped play a role in inspiring the now global movement to shift markets to transform the paper industry. With successful examples like Harry Potter, there is hope for places like the priceless, ancient forests of Clayoquot Sound.