Pulpwatch.org has been getting some attention lately, from everyone from paper purchasers to suppliers to international media. Today, there's an interesting article at CSR-Asia, which talks about Pulpwatch.org and also the Australian campaign, Wake Up Woolworths! Erin Lyon's article discusses how the websites are "demonstrating the increasingly global nature of both businesses, and also of those who work to hold them accountable." Recently, Woolworth's decided to cancel its contracts with supplier Asia Pulp and Paper because of their inability to provide reliable assurance of there environmental responsibility in the diminishing and endangered forests of Indonesia. The action follows on the same decision by US based retailer Staples earlier this year.