Friday, August 01, 2008

Fifty powerful paper people

Who's moving and shaking in the paper world? The forest products and paper industry information provider RISI has produced a listing of the 50 people it deems to be most powerful in the pulp and paper industry. The top three are the bosses of Asia Pulp and Paper, International Paper and StoraEnso, and three of the top seven are leaders of the Chinese industry. Greenpeace and the World Wide Fund for Nature (WWF) are both represented, with RISI making its view of such environmental organisations clear, describing them as 'the bane of the forest products producer's lives' (sic). The Forest Stewardship Council's (FSC's) Heiko Liedeker is at number 9, while the Program for the Endorsement of Forest Certification schemes' (PEFC's) Ben Gunnerberg is 36th. Celebrities on the list include Russian president Dmitry Medvedev and Harry Potter author JK Rowlings. IKEA's paper buyer came in at number 50, pipping the Pope at the post, with IKEA catalogues apparently now more numerous than bibles.


Mark Rushton said...

As one of the editors of the RISI Power List, and in fact the writer of the WWF piece featuring Duncan Pollard, I would like to respond to your remarks 'RISI making its view of such environmental organizations clear' when referring to the remark 'bane of the forest products producers lives'.

The use of that phrase was to highlight the ongoing, and indeed thorough progress the the ENGOs have made in the area of forest management around the world which has included, at times, some sharp interactions with the producers. It must be made clear that in the long run this has been for the greater good of the forest products industry as the consumer becomes more and more aware of the VERY hard work forest products companies have done to minimize their environmental impact.

We have a close working relationship with both the pulp and paper making fraternity, as well as good relations with the ENGOs, and our view is that, in general, the two parties work extremely well together. As you will see from the whole list all entries are written in a lighthearted fashion and a style to gain the attention of the reader. We seem to achieved our aim on this point as we have had an enormous response to the list from all over the world.

Mark Rushton

Pulp & Paper International

Papyrus said...

Congratulations Richard Brooks for making the list and thanks for all your work.

"14. Richard Brooks, Greenpeace
A group of citizens came together in 1971 to create Greenpeace. Their mission was to protest US nuclear testing off the coast of Alaska. These activists made history by bringing worldwide attention to the dangers of nuclear testing. The focus of the organization has now turned to other environmental issues, including targeting Kimberly Clark for their unwillingness to create a fiber policy that increases the use of recycled fiber. Richard Brooks is the coordinator of Greenpeace's forest campaign in Canada, which aims to preserve intact forest areas, implement sustainable forestry and transform the forest products industry. He and his team have leveraged Greenpeace's unique brand of markets mobilization and direct action campaigning to pressure some of the largest forest product companies in the world. Richard has brought international attention to the globally important Boreal Forest and the role that the pulp and paper sector plays in deciding its future."

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