Monday, August 11, 2008

Every Little Bit Helps, So Thanks Omni Hotels

Omni Hotels Goes Phone Book Free and Reduces its Paper Use

Omni Hotels is hanging up on phone books for good. The luxury hotel brand announced today that it will immediately recycle its current stock of approximately 30,000 phone books and eliminate future use of phone books at all of its properties.

"Saying goodbye to phone books means Omni Hotels will preserve approximately 217,200 pounds of paper each year," said Richard Maxfield, senior vice president of operations for Omni Hotels. "Our goal is to preserve more than 18,000 trees over the next decade. We feel good about the impact this initiative will have on the environment."

Paper reduction is catching on at www.shrinkpaper.org

1 comment:

3eps said...

Shrinkingpaper.org is a great example of a site pushing the right message. While the manufacturers and converters attempt to become more cost efficient the people with the real power, the consumers, are starting to make changes.

Omni is one example, and hopefully there will be plenty more that follow as Omni has. Alternate means of marketing associated with digital phone directories may also be a motivator for commercial clients.

3e Product Supply