Follow Your Paper Trail at PulpWatch.org

Sick of spreadsheets? How about a visually compelling map of the location and performance of the pulp mill you get your paper from? Its the easiest way yet to find out what's in your paper and avoid risk to your brand.

PulpWatch.org, launched by an international coalition of NGOs brings together GoogleMaps technology, environmental risks and manufacturing data on pulp and paper mills. It reveals their practices and rate their performance on social and environmental criteria. The website will be a tool for paper purchasers to find information easily on how a pulp mill is performing and identify social and environmental risks associated with those operations, no matter where they are in the world.

Pulpwatch.org provides transparency by assigning a Red, Yellow, or Green rating, in multiple categories for individual pulp mills. It rewards pulp mills which have adopted the cleanest technologies and embraced responsible fiber sourcing through credible forest certification by assigning a Green Light rating. It exposes pulp mills which have failed to adopt sustainable practices, or who are in conflict with local communities or workers by assigning a Red Light rating. The ratings are based on the widely supported conservation criteria laid down in the Common Vision for Transforming the Paper Industry and supported by information provided by local conservation organizations or other stakeholders based on credible evidence.

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